Tuesday, 22 May 2012

lyn harris for marks and spencer

Some exciting news about a fantastic project we've been working on here at Miller Harris HQ... 

We're pleased to announce that Lyn Harris has created a fragrance collection exclusively for Marks and Spencer. The range of men's and women's fragrances will be launching in September, in collaboration with M&S's new beauty concept offering.

Lyn has said that “...this project is something that I passionately believe in; to deliver unique fragrances that not only smell good but have true authenticity”

More details to come soon!

Read more about the concept at Vogue's blog here




4 comments:

  1. Brilliant news for all of us that can not get to your lovely stores in london.
    Any thing that lyn makes will smell lovely.
    Well done to M&S for using a british company for a change.
    Hope you do well and introduce more products to the range.
    Besr wishes,
    Alicia

    ReplyDelete
  2. Not sure it's a good thing! Depends if it's packaged as Lyn Harris for M&S or if it will have Miller Harris branding. This idea is great for the masses but exisiting stockists of Miller Harris across the country & the loyal followers of the brand might be less pleased. The reason that Miller Harris is loved by it's customers is that the Brand is exclusive & a luxury product that cannot be purchased by every Tom Dick or Harry as all those other mass produced perfumes in department store. I worry this will devalue the brand somewhat....water it down & become less appealing to the loyal fan base. Who will bother going to a boutique selling Miller Harris when they can buy a Lyn Harris creation for less in M&S??? On the up side ......it may introduce them to a brand they haven't heard of before & then move on to the hard stuff!!! Let's hope it works for everyone! X

    ReplyDelete
  3. As a follower of the perfume community online and a major Miller Harris fan, my thoughts are in between the two previous respondents.
    There would be little benefit to the Miller Harris brand if its products were available at M&S stores nationwide - the brand's exclusivity would indeed be eroded.

    However, the press release explains that this is a new range of fragrances that Lyn Harris has created especially for M&S. This is, I think, an excellent idea. It brings her name and style to a wider audience and will hopefully make her as well-known as many of the dress designers who create diffusion collections. I look forward to trying them; I have no doubt they will be interesting and that I will end up buying some.

    ReplyDelete
  4. As someone with champagne tastes and a water income, I think of brand erosion and think, 'meh, not my problem - for the moment.' I thank my lucky stars for ranges like this; I simply cannot pay £62 for scent. There is a market of people with good taste but diminished means! It's not a case of 'if you truly love it, you will pay for it' - if you can't, you don't. At least this educates a wider audience, that is how I look at it. Then perhaps the demand for mass produced, gourmand tosh will diminish as the odd quality perfumer flirts with the street.

    ReplyDelete